For many publishers, the term "native advertising" has become shorthand for trendy in-house content studios. But is this approach enough to make native the industry-saving opportunity everyone is hoping it can be?
When it comes to relationships between brand advertisers and digital video providers, it’s safe to say things are complicated.
There’s an open secret in the world of content marketing: You don’t always need to create new content to capitalize on the opportunities around storytelling.
For all the industry buzz about the digital video opportunity, there remains one major piece missing from the puzzle.
It’s hard to articulate what exactly defines “TV” anymore. Consumers spend roughly as much time in front of their television sets as they did twenty years ago, but the behavior and content underlying those engagements look radically different.
Over the past two decades, large financial institutions have been relatively unscathed by Silicon Valley disruption. But in recent years, fintech (or financial technology) startups have flooded the market, vying to reinvent consumer banking for the mobile era.
Across industries, researchers often face the challenge of unstructured data sets, information that companies accumulate over the course of multiple years and different software systems. Fortunately, the Fuel Cycle Exchange (FCX) marketplace offers a variety of tools and solutions for bridging existing data sets, as well as gathering new customer feedback.
By soliciting feedback from their loyal readership, Reader's Digest crafted more engaging covers and headlines, and discovered new editorial strategies for breaking through the mainstream noise.
Looking to further expand its content marketing efforts, Plated promoted its earned media across Taboola's native advertising platform to reach foodies at the moments when they were open to discovering something new.