Client experience ranges from high-growth B2B startups to Fortune 100 companies. Row 1: Op-Eds. Row 2: Blogs. Row 3: Whitepapers. Row 4: Case Studies. Row 5: Newsletters
How Publishers Can Take On Facebook and Avoid a $16B Mistake
For many publishers, the term "native advertising" has become shorthand for trendy in-house content studios. But is this approach enough to make native the industry-saving opportunity everyone is hoping it can be?
SSPs Can Play Matchmaker For Video Publishers, Buyers
When it comes to relationships between brand advertisers and digital video providers, it’s safe to say things are complicated.
How A Startup Can Turn Earned Media Into Sales with Discovery
There’s an open secret in the world of content marketing: You don’t always need to create new content to capitalize on the opportunities around storytelling.
Driving ROI Through Online Brand Communities
Forrester Research predicted that 2015 will be the year that online brand communities make a comeback, and there are many reasons to celebrate the occasion.
In-Stream Video is Scarce; Video in Content Discovery is Next
For all the industry buzz about the digital video opportunity, there remains one major piece missing from the puzzle.
What Happens When Grocery Goes Digital?
In August, Amazon announced plans to acquire Whole Foods, jolting the grocery industry, which had remained one of the few retail verticals not yet disrupted by e-commerce.
OTT Insights: Achieving TV Success in a Post-Cable Future
It’s hard to articulate what exactly defines “TV” anymore. Consumers spend roughly as much time in front of their television sets as they did twenty years ago, but the behavior and content underlying those engagements look radically different.
Video Buyer's Guide to Auctions
Supply path optimization (SPO) has been a hot topic lately, as brands realize the need to ensure they are buying quality inventory in the most efficient and transparent manner possible.
Mobile Banking: The Rise of P2P & Branchless Banking
Over the past two decades, large financial institutions have been relatively unscathed by Silicon Valley disruption. But in recent years, fintech (or financial technology) startups have flooded the market, vying to reinvent consumer banking for the mobile era.
Wharton Analytics Solve the Rent-to-Own Puzzle
Across industries, researchers often face the challenge of unstructured data sets, information that companies accumulate over the course of multiple years and different software systems. Fortunately, the Fuel Cycle Exchange (FCX) marketplace offers a variety of tools and solutions for bridging existing data sets, as well as gathering new customer feedback.
Reader's Digest Uses Community to Outsmart Election Cycle
By soliciting feedback from their loyal readership, Reader's Digest crafted more engaging covers and headlines, and discovered new editorial strategies for breaking through the mainstream noise.
Plated Turns Aspirational Foodies Into Subscribers With Taboola
Looking to further expand its content marketing efforts, Plated promoted its earned media across Taboola's native advertising platform to reach foodies at the moments when they were open to discovering something new.