Editorial and creative strategist with 10+ years of experience across journalism, academia, and B2B marketing. Specialties include ad-tech, mar-tech, and SaaS.
Interactive eBook: How Mature is Your Industrial Cybersecurity Posture?
Traditional IT infrastructures are rapidly converging with the operational technology (OT) that powers modern plants and factories. Is your organization exposed?
NYC Empowers 50K Healthcare Heroes with Trusted Analytics
Learn how data governance, cloud modernization, and self-service analytics improve patient outcomes for the largest public healthcare system in the United States.
How Cockroach Labs Turns Complex Evaluations Into a Winning Advantage
Armed with guided templates, Sales and Presales unlock more efficient technical wins and granular SFDC forecasts.
How Vita Coco Cracks Open its Data to Drive Growth
The beloved coconut water brand knew it needed more sophisticated consumer insights to drive growth. First, it needed to break the silos of data that had formed.
Jo Smail’s Visual Poetry Transforms Loss Into Joy
A BMA retrospective celebrates Baltimore’s most resilient, genre-busting visual artist.
Why Team Selling is Table Stakes in a Hybrid World
As deal complexity grows, revenue teams are doubling down on alignment to satisfy buyers and seize new markets.
The Science of Video Viewability and Beyond: A Publisher’s Guide
Video remains a gold mine for online publishers. This eBook explores 21 key elements for crafting a potent video strategy, so you can exceed engagement and ad revenue goals.
Why Candidates Need to Have a Solid Video Marketing Strategy Come 2020
Traditional TV won't reach as many voters, and digital is the pathway towards engaging younger demographics.
How Security Leaders Win Support for Risk-Based Vulnerability Management
Faced with an onslaught of vulnerabilities, security leaders recognize that a new
approach is needed. Now, you just need to convince the rest of your organization.
How Publishers Can Take On Facebook and Avoid a $16B Mistake
For many publishers, the term "native advertising" has become shorthand for trendy in-house content studios. But is this approach enough to make native the industry-saving opportunity everyone is hoping it can be?
SSPs Can Play Matchmaker For Video Publishers, Buyers
When it comes to relationships between brand advertisers and digital video providers, it’s safe to say things are complicated.
Driving ROI Through Online Brand Communities
Forrester Research predicted that 2015 will be the year that online brand communities make a comeback, and there are many reasons to celebrate the occasion.
How A Startup Can Turn Earned Media Into Sales with Discovery
There’s an open secret in the world of content marketing: You don’t always need to create new content to capitalize on the opportunities around storytelling.
In-Stream Video is Scarce; Video in Content Discovery is Next
For all the industry buzz about the digital video opportunity, there remains one major piece missing from the puzzle.
What Happens When Grocery Goes Digital?
In August, Amazon announced plans to acquire Whole Foods, jolting the grocery industry, which had remained one of the few retail verticals not yet disrupted by e-commerce.